West was born from a belief that jewellery should do more than decorate, it should hold meaning. Moments of courage. Symbols of love. The small rituals that remind us who we are becoming. West was created as a modern sanctuary for self-expression. Every piercing, every curated piece is designed to be intimate, a quiet mark of individuality, connection, and care. Our Winchester boutique brings together a piercing studio with a high end contemporary jewellery store. We don’t just sell jewellery, we create experiences that stay with you, long after the moment has passed. At West, we believe in craftsmanship with soul, service with warmth, and style that lasts. It’s not about more, it’s about meaning. West. Where beauty is felt before it’s seen.

Founded by Emma, whose 25 years in luxury fashion and fine jewellery taught her that true beauty lives in the details, After 25 yrs in the corporate world, working for and with luxury brands, an advanced breast cancer diagnosis became the quiet catalyst for change; a reminder to slow down, to live with intention, and to create something that truly mattered. From that moment, West grew, not from ambition, but from meaning. A space where precision meets presence, and every detail becomes a small act of care.

Placement is everything. Curation is intentional. Our in-house piercing atelier is where precision meets warmth, the highest clinical standards delivered through calming confident hands. A single millimetre defines the balance of how your story unfolds across your ear. Every detail we place is intentional; from delicate dots to statement clickers, together we craft your personal curation. West piercing studio is is a space for adornment- but more than that its a ritual of return and evolution. Of becoming more yourself, one piercing at a time. Through anatomy analysis, bespoke aftercare guidance, and a celebration of individuality, permission is gifted - wrapped in laughter, and marked with ceremony.

This is not rebellion as you know it, it is refinement. Not performance, but permission: the freedom to choose pieces that carry personal meaning and intention. Curvature is a form of soft rebellion; subtle, confident, and deeply present. Curvature is West Collaboration's own brand range - Working with a Luxury manufacturer in Brooklyn NY we have curated this collection of bangles. Together we will choose the perfect fit with you and then we rivet them in gold or silver to create a beautiful permanent piece of jewellery - one that takes flight with you.